Square Enix

The merger integration required balancing different corporate cultures. Square operated as an internal development powerhouse emphasizing technical achievement. Enix functioned as a publisher partnering with external developers. Square Enix attempted to preserve both approaches while extracting synergies.

Final Fantasy and Dragon Quest coexistence within one company eliminated direct competition while creating internal resource allocation challenges. Each franchise had dedicated audiences expecting continued attention. Development resources couldn't simply favor one over the other.

The Eidos acquisition represented strategic expansion into Western markets. Tomb Raider's reboot demonstrated successful franchise revitalization. Deus Ex titles maintained the property's identity. These Western franchises provided geographic diversification against Japanese market fluctuations.

Square Enix's approach to Final Fantasy has evolved. Mainline entries have shifted from turn-based combat toward action gameplay. Final Fantasy VII Remake demonstrated willingness to reimagine beloved titles rather than simply remaster. Final Fantasy XIV's recovery from disastrous launch showed commitment to long-term service game operation.

The company faced criticism regarding development timelines and project management. Final Fantasy XV spent a decade in development under various names. Kingdom Hearts III took years between announcement and release. These delays raised questions about internal processes.

NieR: Automata's success demonstrated partnership potential. PlatinumGames developed while Square Enix published, producing a critically acclaimed action RPG that revitalized the property. This collaboration model offered alternative to purely internal development.

Modern Square Enix navigates between nostalgia (remakes, remasters) and innovation (new IPs, service games). The balance between honoring legacy expectations and exploring new directions defines ongoing creative tension.